Wednesday, August 15, 2007

An excellent lead-in for a news story

Miami Fl - "A lot of well-heeled people who would never be caught dead on a Metrobus drove their cars and SUVs over to Miami's VA Medical Center last week to cut the ribbon on the first new bus shelter erected inside city limits in more than a decade."

The Miami Herald had that line as the lead-in for an article they published on July 30th. I understand the frustration with the politicians that the writer, Larry Lebowitz, showed in his article completely.

It mirrors many things I often say about the bulk of the politicians and bureaucrats who ignore transit unless it means a photo-op or they see a political advantage to temporarily supporting it. In this case, it was a photo-op that dredged up a bunch of politicians and transit administrators that are lucky if they know what the inside of a bus looks like.

The wheels of bureaucracy move at a snails pace but when something finally emerges out of it for the riding public, the first ones there to soak up the benefits of it are the politicians who want face time to sooth their over-inflated ego's.

It shouldn't take years to address something like transit shelters. Shelters benefit both the riders as well as the transit system by attracting new riders. I have witnessed first hand stops that had few riders that suddenly got a shelter installed and within a month, the passengers boarding at that stop increased dramatically. In a few cases, by 10 times the pre-shelter levels and that is reflected in the route ridership which also increased.

Providing proper amenities for the ridership will attract them. While shelters and benches do increases costs, deals made with advertisers can easily offset the increased costs. In many cases, the advertising agency also takes responsibility for erecting and maintaining of the shelter so it becomes a win-win situation. The riders benefit from having a dry and shaded place to wait as well as the transit system who benefits from increased ridership without incurring the costs of purchasing and maintaining the shelter. The ad agency also benefits by revenue from the ads it sells.

The politicians in Miami should be ashamed that it took so long to start putting up new bus shelters. Instead they bask in the glory of the first new shelter that has been put up in over a decade.

No comments: